DIMS MBA organised an event for management students to bridge the gap between theory and practise. The students first surveyed the market in teams to research upon market trends, customer satisfaction, and brand value for different products like STING-The Energy Drink, The Rise and Fall of Nokia, Paytm, E-vehicles, and Xiaomi. After collecting the data and analysing it under the guidance of Ms. Shweta Sharma, the students worked rigorously to collate their ideas into a presentation. After a series of iterations, the marketing analysis of different products was showcased to the audience, followed by a Q & A. The event was graced by Mr. Vievek Dewan, Hon'ble Chairman-DVSGI, and Col. (Dr.) Naresh Goyal, ED-DVSGI.
Dr. Vineet Kaushik, Director of DIMS, proposed a vote of thanks to all participants, students, and faculty for the event's success. The event was coordinated by Ms. Shweta Sharma.
