Flop Show

Exploring Marketing Challenges in India!
MBA first-year students engaged in a thought-provoking marketing club activity centered on failed products in India. They delved into case studies, presenting insightful analyses of products that encountered challenges in the Indian market.
Throughout the activity, students skillfully analyzed factors like cultural differences, market trends, competition, and marketing strategies.  They proposed alternative strategies that could have steered these products to success. Encouraging creative brainstorming, the session aimed at applying marketing principles to revitalize these failed products.
Kudos to our students for their analytical prowess and innovative thinking!