THE CHRONICLES: Story behind the Brand

DIMS-BBA recently hosted "THE CHRONICLES: Story behind the Brand", where 12 teams of students showcased their marketing research skills through presentations. The teams presented their findings on various brands, covering brand history & evolution, SWOT analysis, 4P Analysis, STP Analysis, competitors, success, and future insights.

Congratulations to the winning teams:

* 1st position - Big Bazaar
* 2nd postion - Airbnb
* 3rd position - Physics wala

We're proud of our students for their impressive presentation skills, research work, and marketing strategies.