Educational Qualification
Pursuing PhD in Commerce, MBA, UGC- NET in Management, BBA
Area of Specialization/Inteest
Marketing and Finance
Subjects Taught
Consumer Behaviour, Media Literacy amd Critical Thinking, Marketing Management. Practices and Principles of Management. Fundamentals of E Commerce, General English
Worked as Instructor of Business Communication and English Language at Tibetan SOS VTC, Dehradun from 1st November 2013 till 31st July, 2015.
Worked as Assistant Professor at Dewan VS Group of Institutions, Meerut from 9th August, 2017 to 31st July, 2019.
Currently working as Assistant Professor at Dewan VS Group of Institutions, Meerut from 15th May 2023 to present.
Co-authored book titled “AI in Social Media Marketing.”
Patent published on “A System for Talent Acquisition using Social Media Sentiment Analysis” in the The Patent Office Journal, No. 08/2025, dated 21 February 2025.
Published research paper titled “The Interplay Between Work-Life Balance, Job Satisfaction, and Performance: A Qualitative Study of Female Faculty Experiences in Private Education” in the International Journal of Research Publication and Reviews, ISSN: 2582-7421, Vol. 5, Issue 12, December 2024, pp. 3560–3566.
Completed 7-day NEP 2020 Orientation and Sensitization Programme under Malviya Mission Teacher Training Programme, organized by Indian Institute of Teacher Training, Gandhinagar.
Participated in 3-day International Conference on “Innovative Computing and Communication in the Field of Life Sciences, Agriculture and Technology” at CCS University, Meerut.
Attended FDP on “Emerging Trends in Financial Modelling” at MIET.
Attended ATAL FDP on “Exploring AI Using IBM Watson and Google Colab.”
Attended ATAL FDP on “Advanced Manufacturing in the Context of Industry 4.0 & Industry 5.0.”
Attended 2 days IInd International Conference Multidisciplinary Studies, Technological Innovation and Research held from 15th March, 2024 to 16th March, 2024 organized by IAMR, Ghaziabad and presented paper titled” Social Media marketing as an emerging marketing tool; A case study of Zomato Ltd”.
Attended a virtual conference on “Viksit Bharat@2024” on 3rd March, 2024 organized by Vedant Knowledge Systems Pvt Ltd
5 days FDP on" Personal and Professional Management" from 11-15 June, 2024, organised by Arka Jain University, Jharkhand, Research Foundation of India and RFI- CARE.
Attended 2 days National Seminar on “Gender Equality: Perspectives, Issues and Challenge” held from 28th March, 2024 to 29th March, 2024 organized by Chaudhary Charan Singh University, Meerut.
Attended 5 days FDP on “Research Methodology- Strengthening Research Skills” held from 26th March, 2024 to 30th March 2024 organized by MIET, Meerut.
Attended 1 day IFDP on “Impact of Emerging Technologies on Business Transformation” held on 27th Feb, 2024 organized by Institute of Educational Research and Foundation (IFERP).
Attended 5 days FDP on “Innovative Teaching and Learning Pedagogy held from 27th May, 2023 to 31st May 2023 organized by Research Foundation of India.
Travelling, cooking, reading and listening to music.
Good communication skills, Ms-Office, ability to work in team.
ORGANISATION Cadbury and Nestle TOPIC-To study the consumer’s preference towards Cadbury and Nestle chocolates
Conducting survey to study the buyer’s preference about chocolate brands.
Studying the behavior of the consumers in the purchase of the chocolates.
To study the factors that governs the purchase decision of consumers.
ORGANISATION - Lupin Ltd TOPIC-To find out the sales potential of the brands Tonact and Ramistar
Conducting survey to study sale of the brands.
Studying the purchase behavior of retailers while dealing with different salts.
Awarded for scoring the highest marks in Hindi for the ICSE exams of year 2006 at school level.
Awarded for scoring the highest marks in Biology and Hindi for the ISC exams of the year 2008 at school level.
Awarded for participating in sports, debate and other cultural activities at school and college level.
Active member of various committees in college like women grievance cell, cultural committee.
Organised guest lectures, academic activies and other events in the department.
1. Unveiling the veil: Gender discrimination in academic settings.
Journal- International Journal of Research Publication and Review, ISSN- 2582-7421, Vol(5)Issue(6), June 2024
2. Social media marketing as an emerging marketing tool; A case study of Zomato Ltd.
Journal-International Journal of Science and Engineering Development Research, ISSN-2455-2631, June 2024