Educational Qualifications :- Phd.Pursuing in Management, B.Sc., B.Ed., MBA (Marketing& Human Resources), MA Economics, Brand Management Certification from IIM Bangalore 2019, Qualified UPTET 2018 (Primary and Secondary level), and Qualified CTET 2018 (Secondary level), 6-Sigma certification from IACT Global 2015.
Training Program :- Attended 5 days training program on consumer protection and welfare conducted by Indian Institute of Public Administration Government of India. Delhi (6-10 Feb 2017)
Specialisation :- Marketing & Human Resource Management
Academic subjects taught :- Business Environment, Strategic Management& Business Policy, Production Management, Marketing Management, Sales Management, Advertising Management, and Managerial Economics.
9.5 years of academic experience, working as Asst. Professor in Dewan Institute of Management Studies.
2 years of teaching experience, worked as Asst. Professor in Shri Ram Group of colleges, Muzaffarnagar.
Research paper titled “A Comparative Study of Traditional vs. Social Media Marketing in Influencing Oral Hygiene Practices in Rural Areas” published in International Journal of Multidisciplinary Research (IJIOA), Cosmos Publication, Vol. 3, Issue 1, July–September 2025, ISSN: 2349-0713.
Books
Co-author of the book Artificial Intelligence in Social Media, SIRI Publications, 2025, ISBN: 9788196997700.
Co-author of the book Principles and Practices of Management, Pragati Prakashan, First Edition, 2025, ISBN: 978-93-6962-848-3.
Faculty Development Programs (FDPs)
Participated in 5-Day Online FDP on “Research Writing: Methods, Metrics & Mastery”, organized by INMANTEC Institutions, 16–20 February 2026.
Participated in ATAL Academy Offline FDP on “Emerging Trends in Financial Modelling” at Meerut Institute of Technology, 16–21 June 2025 (Certificate No: ATAL/2025/1748685832).
Participated in AICTE Sponsored 5-Day FDP on “Circular Economy” at Indian Institute of Technology Bhubaneswar, 16–20 December 2024.
Conference
Participated in One-Day International Multidisciplinary Conference on “Contemporary Trends and Transformations in Management, Education, Social Sciences, Sciences and Engineering”, organized by Dewan VS Group of Institutions and International Council for Education, Research and Training, 3 May 2025.
Workshops
Attended Workshop on Digital Marketing Mastery with Google Ads & SEO at Indian Institute of Technology Delhi, 6 December 2024.
Attended Workshop on “Structural Equation Modelling: Advances in Research Methodology and Research Publications” at Dr B R Ambedkar National Institute of Technology Jalandhar.
Working as a coordinator and mentor of BBA final year.
Time table coordinator of BBA.
Working as an Examination In charge of BBA Department.
Active member of admission counseling & Placement department.
Worked as an A.S. in C.C.S. Exam Jan 2015, June 2015., Jan 2016, Jan 2017, Jan 2018, Dec 2018, May 2019, Nov 2019
Attended 5 Days FDP on “Research Methodology-Strengthening Research Skills” from 26/03/24 to 30/03/24 organized by MIET, Meerut
Participated in 7 days FDP on “Entrepreneurship & Innovation”. From 26th June 2023-to 1st July 2023 Conducted by IIMT Engineering College, Meerut.
Participated in 7 days FDP on “Innovation Ideas to Develop Tools & Techniques in Research Methodology”. From 24th April 2023- to 1st May 2023 Conducted by IIMT University Meerut.
Participation in Professional Development Workshop on Digital Creativity Skills as a part of Adobe Academic Essentials Program in collaboration with AICTE, New Delhi, Adobe and ATAL. On the date 6th June 2023.
Attended 3 Days FDP (14th -17th March 2022) on the topic "Data Analysis Using Advanced Excel” Sponsored by E&ICT Academy, IIT Kanpur.
Attended 2 Week (17-30 Jan.2020) FDP On “"Impact of Moral Values, Ethics, Behavioral Sciences and Attitudinal Development of the Professionals" Sponsored by AICTE Delhi.
FDP on Peer to Peer Training for two weeks with Presentation on E-commerce conducted by Dewan Institute of Management Studies, Meerut. From (18-31 Dec.2018)
Attended 2 Week (4-16Dec.2017) FDP On “"Impact of Moral Values, Ethics, Behavioral Sciences and Attitudinal Development of the Professionals" Sponsored by AICTE Delhi.
Attended 15 days FDP On “Developing & Teaching of Business Case Studies for Management Teachers From 7-21 January 2016 Sponsored by AICTE Delhi.
“Manthan - Proliferating Knowledge” on 360 Degree Financial Planning in a Faculty Development Program at Dewan Institute of Management studies, Meerut, on 6th - 7th January 2012.
“Research Methodology in Management” in in a Faculty Development Program at Vidya Centre for Research and Development, Meerut on 5th February, 2011.
Paper presented in national seminar on the topic “Role of Statistical Techniques in Research Methodology” Organized by DIMS in collaboration with “The Learning Community” on 9th May 2015
Disinvestment of Public Sector Enterprises” in a National Seminar On Public Sector Reforms in College of Engineering and Technology, Meerut Sponsored by ICSSR, New Delhi on 26 - 27 February, 2012.
“Manthan - Proliferating Knowledge” on 360 Degree Financial Planning in a Faculty Development Program at Dewan Institute of Management studies, Meerut, on 6th - 7th January 2012.
“Impact of Recession on Retail market in India” in a National Seminar On Impact of Recession on Indian Economy in Meerut College, Meerut sponsored by UGC, New Delhi on 13 – 14 March, 2011.
Participated in two days International conference on the topic “Interdisciplinary Aspects of Business and Management IABM-2022” organized by IIMT University, Meerut in Collaboration with PHD Chamber of Commerce and Industry, New Delhi. From 26th-27th may 2022.
Attended Conference on “CSR Feedback& Fast Forward” A round table conference by centre of excellence in CSR & Sustainable Development, BRICSCCI India International Centre, New Delhi on 19 Oct, 2015.
Ad mad show for BBA students
Do it yourself , Management games
Various Industrial Visits and recreational tours
Paper Published on the topic “Brand building and its linkage to risk, value and trust in a business context ” 4th International Conference conducted by KIET, Ghaziabad on 15-16 Feb 2019. The paper published in UGC approved journal (RTHTMS - 2k19) (IJREISS) publictions with ISSN - 2250 - 0588 (online), volume - 9, special issue, April 2019, impact factor (SJIF) - 2018 : 6.565, UGC approval no. - 42301.
Paper Published on the topic “Indian Youth Participation in E-Commerce” 2nd International Conference conducted by MIMT, Greater Noida on 9th Feb, 2019. The paper published by kaav publictions with ISBN: 978-93-86789-83-9.
Paper Published on the topic “The Next Generation of Mobile Technology “5G” Services in India ” 3rd International Conference conducted by KIET, Ghaziabad on 21 April, 2018. the paper published in International journal of research in Engineering, IT and Social Sciences (IJREISS) publictions with ISSN - 2250 - 0588 (online), volume - 8, special issue, May 2018, impact factor (SJIF) - 2016 : 6.452
Paper Published in International Conference on the topic “E-Governance in India (A big Challenge) : Needs Entrepreneurship With Innovation” Conducted by ITS Mohan Nagar Ghaziabad on 17th April 2017 ISBN - 9788192855523
Paper Published in National Seminar on the topic “Development of Women Entrepreneurship In India
” Sponsored by AKTU Lucknow on June 2017 ISBN - 9789387283787
Paper Published in National Seminar on the topic “MSME in Economic Development: status and performance” Sponsored by AICTE Delhi on 13th June 2015 ISBN - 9789331326525s
Paper published in International Journal (Chintan Issue - July - Sep 2011)
(i) Analysis of relationship between brand loyalty and market share - ISSN - 22297227
(ii) A study of consumer preferences for retail store selection in Meerut - ISSN-22297227
A Research Paper entitled “Significance of mobile number portability (MNP) as a selective tool for service branding of Indian telecom sector” authored by Kumar Ratnesh, Published in IJMRR (ISSN: 2249-7196), July 2013 / Volume 3/Issue 7/Article No-14/3131-3138.
A Research Paper entitled “An Analytical Study of Customer Satisfaction influencing Brand Loyalty and foster Recommendation for Mobile Services Providers of Indian Telecom Industry” authored by Kumar Ratnesh, Published in ERMT (ISSN: 2278-9359), December 2013 / Volume 2 / Issue 12.
A Research Paper entitled “A comprehensive study of factor affecting the buying Behavior of telecom user: a case of telecom market in Uttar Pradesh” authored by Kumar Ratnesh, Published in IJMRR (ISSN: 2249-7196) / March 2014 / Volume 4/Issue 3/Article No-12/409-415.
A Research Paper entitled “an empirical study of brand personalities of Indian telecommunication service providers” authored by Kumar Ratnesh, Published in IJESR (e-ISSN 2277-2685) / Feb 2014 / Vol-4 / Issue-2 / 90-98
Future trends in management and information technology on the Topic “Role of IT in HRM Pre and Post Pandemic Period” Year 2022 April. With ISBN 9789391842475
Paper published on the topic “An Anatomization of Accounting Variables and its Impact on Market Price Per Share: Attestation from Sensex Of India” in UGC care group-1 Approved Journal Anvesak ISSN: 0378-4568 Volume 52; Issue 2; January-June 2022.Impact factor 6.20
Paper Published on the topic “Brand building and its linkage to risk, value and trust in a business context ” 4th International Conference conducted by KIET, Ghaziabad on 15-16 Feb 2019. The paper published in UGC approved journal (RTHTMS - 2k19) (IJREISS) publictions with ISSN - 2250 - 0588 (online), volume - 9, special issue, April 2019, impact factor (SJIF) - 2018 : 6.565, UGC approval no. - 42301.
Paper Published on the topic “Indian Youth Participation in E-Commerce” 2nd International Conference conducted by MIMT, Greater Noida on 9th Feb, 2019. The paper published by kaavpublictions with ISBN: 978-93-86789-83-9.
Paper Published on the topic “The Next Generation of Mobile Technology “5G” Services in India ” 3rd International Conference conducted by KIET, Ghaziabad on 21 April, 2018. the paper published in International journal of research in Engineering, IT and Social Sciences (IJREISS) publictions with ISSN - 2250 - 0588 (online), volume - 8, special issue, May 2018, impact factor (SJIF) - 2016 : 6.452
Paper Published in International Conference on the topic “E-Governance in India (A big Challenge) : Needs Entrepreneurship With Innovation” Conducted by ITS Mohan Nagar Ghaziabad on 17th April 2017 ISBN - 9788192855523
Paper Published in National Seminar on the topic “Development of Women Entrepreneurship In India ” Sponsored by AKTU Lucknow on June 2017 ISBN - 9789387283787
Paper Published in National Seminar on the topic “MSME in Economic Development: status and performance” Sponsored by AICTE Delhi on 13th June 2015 ISBN - 9789331326525s
Paper published in International Journal (Chintan Issue - July - Sep 2011)
(i) Analysis of relationship between brand loyalty and market share - ISSN - 22297227
(ii) A study of consumer preferences for retail store selection in Meerut - ISSN-22297227
Published an Indian patent on “A NOVEL STUDY OF PSYCHOLOGICAL DIFFICULTIES AMAND PRIMARY-LEVEL STUDNETS” with application No. 202311014384A. Publication Date: 17/03/2023
Published a patent on the title: “DEVELOPING ARTIFICIAL INTELLIGENCE BASED FEEDBACK SYSTEM IN HIGHER EDUCATION INSTITUTIONS”. Application No.202241041368 A, Publication Date: 29/07/2022.